Digitalization and e-commerce play a key role across sectors

synaigy helps you find the right approach, offering tailored digitalization consulting for developing smart strategies and integrated solution concepts.

Bringing people, data and processes together digitally

If you want to know how well the digital transformation in Germany is progressing, you’re unlikely to find a general answer because each sector is different and has its own challenges when it comes to developing and implementing the right digital strategy. The greatest drivers of digitalization and e-commerce for retail and wholesale businesses are obviously the big online marketplace players, the widespread digitalization of the customer journey and pricing transparency in B2C and B2B.

The IHK-ibi study on digitalization in retail shows that 51% of retail companies are now using digital sales channels. Companies assume that their revenue will continue to shift to online sales, but that integrating shopping options needs to be made more of a priority if they want to create a shopping experience across sales channels. Buy online, pick-up offline, or order digitally in-store and have it delivered – these options aren’t actually anything special; they should be standard, but in fact we still have a long way to go. In-store order, click & collect and exchanging goods that were ordered online – all these are services that customers are demanding.

And industry is under just as much pressure to go digital. There are early-adopter companies that were pioneers in their sector with strategy and implementation. Others have already recognized the importance of e-commerce and digitalization, yet fail to achieve a complete transformation because they are missing a clear strategy and subsequent systematic implementation. Digitalizing services often opens the door to a comprehensive digitalization process. The value proposition for the customer is still mainly analogue and needs to be reworked into a digital one. Instead of simple product sales, customers now expect innovative and benefits-related services.

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Who we are

The synaigy team is as diverse as digitalization itself. Our older members of staff have been on the digitalization journey for some time and contribute a wealth of experience from various sectors and specialist areas, while our digital natives enrich the team with their creativity, innovative approaches and an affinity with technology that opens up completely new perspectives.

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How we work

We think of ourselves as a tour guide for our clients. In this role we want to ensure that the digitalization adventure is a long-term success, because we believe that digitalization is not a one-off event, but a longer journey in a constantly changing world where you need to keep adapting.

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Why work with us?

We live in the age of the customer. Changes due to digitalization and integration have placed the focus even more on the customer. Customers have never been this important, and they are more powerful market players than ever before.

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Product Information Management (PIM)

If you want to be successful today, you need to think in terms of multiple channels and take an omnichannel approach with product information management (PIM) solutions. The general trend is towards system integration.